Like search, publishers have potential for driving more clicks to their channels. ![]() The link goes back to their channel homepage.Īn informative or funny comment increases the odds of an impression click-through rate. Publishers who comment on other channels and videos will have their linked username appear with the comment. But another important browsing feature is commenting. It means that a viewer with an interest in dogs is more likely to see dog videos on the YouTube homepage. YouTube defines browse features as “Traffic from the homepage/home screen, the subscription feed, and other browsing features”. And for publishers who want as many views as possible, embedding offers great opportunities for boosting them. So publishers can’t judge how well they do.īut high-quality embedded videos still send important signals to YouTube, such as the retention rate. Unfortunately, YouTube Analytics can’t track the impression click-through rate because the videos exist on other sites. In this case, publishers may want to place the videos elsewhere and forget about them. Quite a bit of anecdotal evidence from other publishers indicates that embedding videos elsewhere will help more with views than with gaining subscribers. The quality of the video also matters because it translates into higher retention rates, more likes, more comments and other factors that boost results. ![]() Likewise, what they do for search will benefit their results for Suggested Videos. That same video may not get a high click rate when it is jammed into a long list of other videos.įor that reason, publishers should focus on optimizing for search because they have more control over the results. ![]() Suggested VideosĪ highly optimized video that appears at the top of search results of course will get a high click rate. Ideally, the click-through rate for search should equal or exceed the suggested video rate. The critical metric is the impression click-through rate.
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